Freelance copywriter

Hire me to write your words

Done-for-you copy and content.

I write copy and content for SaaS companies and software providers in the hospitality and retail sector.

Blog posts & newsletters

We all know that regular editorial content (whether on a blog or in a newsletter) is important. It can keep you top-of-mind and build your authority. Blogging can have SEO benefits, and newsletter audiences are more invested and loyal than social media followers.

I offer monthly content packages to write your blog posts or newsletters for you, including editorial planning, regular consultations, and CMS admin.

Lead magnets & digital products

A great way to build an email audience (which won’t be affected by algorithms and random account lock-outs) is to use eBooks and whitepapers as downloadable ‘lead magnets’ for prospects.

eBooks and whitepapers can also be used as digital products, to give prospects a low-cost, low-commitment way to test the waters before diving into a bigger purchase.

I produce copy for downloadable content, like eBooks and whitepapers. I can survey your audience to find the topic they’d find helpful, research the topic and conduct interviews with experts to write valuable copy, and even source a designer for beautiful formatting.

Website copy & about pages

How long is it since you updated your home, about or work-with-me pages? You probably get the most traffic on these top pages, so it’s a good idea to refresh them every so often.

I can work with you to align your brand goals, tone-of-voice and audience with the copy on your most important website pages.

I also offer copy critiques and rewrites in The Copyshop Studio, my digital writer’s studio for small, solo and creative business owners.

Copy & content consulting

Want to write your own copy and content, but not sure where to start? I’ve been running blogs and newsletters since 2017 and know editorial strategy inside and out.

I can work with you and your team 1:1 to discover and document your brand tone-of-voice and design a content strategy that works for you — and your audience.

The Copyshop Studio

In The Copyshop, I take your Google Docs brain dumps, long rambling voice notes, and scribbled ideas into my virtual writer’s studio to untangle your story into gorgeous, narrative-driven copy.

I also offer a critique service for copy that’s almost there but missing its spark, and an AI service to add human heart into AI-generated drafts.

My background in writing and marketing

I’ve been writing online since 2017, first as a blogger, which evolved into freelance copy and content for businesses and publications.

I also have a background in content marketing and SEO in-house for a software company and have been involved in the startup phase of hospitality businesses.

I qualified as a journalist in 2022 and have work published in the national press (Metro, Independent, Evening Standard) and online (WIRED, Insider, Food52).

I started The Copyshop in 2023 as a digital writing studio where I help small, solo, and creative business owners tell their stories.