App-based product descriptions for HonestBee.
HonestBee is a food delivery app based in Singapore. I wrote 500+ product descriptions for individual items listed on the app.
The HonestBee app is a deliveroo-style way to have groceries quickly delivered to your door. Each one of the thousands of items in the app needed an individual product description, to let users know what they would be ordering.
I was selected as part of a team of food copywriters to work on the project. After being sent a list of products, I researched each one to write and deliver over 500 product descriptions. The descriptions had to be short and sweet (300-500 characters), written in British English and aligned with HonestBee’s brand voice
I wrote product descriptions for fresh, frozen and ambient food products, as well as for items in other grocery verticals, like household cleaning, and health & beauty.
The descriptions ranged from unbranded meat and fish, to products from global household-name brands, as well as those from large domestic brands in Singapore and Southeast Asia, niche health food and free-from brands, and local artisanal or small-batch products.
Nina, Content Designer at HonestBee said:
“Zoe is a wonderful writer to work with. Despite the time difference, she’s easy to communicate with, delivers work on time at top quality and is efficient with all edit requests when needed. Would love to work with her again.”
In fact, HonestBee were so pleased with the product descriptions, I completed a second project for them a few months later: