Writing & photographing food content on my first blogs, I learned everything as I went.
Now, the core of my business uses the parts of blogging that I really excel at (and enjoy) to produce original content for food businesses & blogs.
*EatsLeeds may not be around any more, but I still blog about food here.
I offer blogging services to food and lifestyle businesses, from one-off posts to long-term content strategies.
By researching your industry, your brand and your ideal customer, I
can get an understanding of the kind of content that will stand out. I’m
able to align copy with your brand tone, voice and style and develop
content that can help you to:
- Be seen (on social media)
- Get found (via search engines)
- Engage your ideal audience (with speaks-to-me content)
- Build authority in your sector (by inspiring trust)
I create content for household-name brands, local venues & everyone in between, including blog posts, product descriptions and website copy.
Food writing services
I also offer food & lifestyle photography for restaurants, food producers & venues in Yorkshire as Fig & Fennel Photography.
Credentials & experience
Food blogging is where I cut my teeth with writing and content.
I started and grew my first food blog, EatsLeeds.co.uk, from the ground up, learning everything as I went (and it was a steep learning curve).
Over the past few years I’ve run and contributed to various blogs in the food niche, including EatsLeeds and my own food blog on ZoePickburn.com.
I have had my food writing published on other blogs & sites as guest posts or ghostwritten content – you can see samples in my portfolio below.
I work part-time in content & digital marketing (planning and producing blogs, website content, email marketing copy and social media) for a B2B SaaS business at Go2Stream.com
I also have over a decade’s experience working ‘on the ground’ in various food & beverage, retail and hospitality roles