Zoe Pickburn

Food Blogger | Content Writer | Recipe Developer


How can I help you today?

I create share-worthy content for food + lifestyle brands:

Food Blogging

You understand the SEO and audience-building benefits of blogging for your business, but you just don't have the time. I plan and execute blog content strategy, writing regular posts aligned with your brand and your audience.

Content Writing

The words on your website are out of date, boring and just not appealing to your audience. I research and write website content and copy, to improve onsite SEO and speak to your audience in a voice that actually sounds like you.

Recipe Development

You know that your food product is brilliant and versatile, but you struggle to communicate that to your audience. I develop, test and photograph recipes, within specific ingredients, methods or dietary requirements, to showcase your products.


From a one-off recipe to promote your latest product, to a long-term content strategy + a series of posts, let's work together to serve up tasty content about your brand, whatever your budget and timescale.


Ready to Peruse the Menu?

Food Blog

I run a blog about gluten free baking called Bake + be Happy, where I develop and photograph recipes, and share tips and advice for free-from bakers.

In early 2017 I closed the doors on my previous food blog, EatsLeeds (where I shared healthy recipes, wrote about my journey with running, and explored local eateries), to focus on BakeAndBeHappy.com and on my freelance food writing business.

Bake + be Happy
Food Blog